NEXT#1.
The first meeting
Barcelona, 20 September 2007
We live in audiovisual. The things we are told by television are what most contribute to building our own truth. We demand more and more information each day from our mobile telephones, to such extreme that they are progressively becoming less phone and more vision. Radio is increasingly making its way into the realm of the image, thanks to its use of more advanced technology. And the Internet, which began as a space for the transfer of texts, is now totally inconceivable without the image. Could there be anything closer to us?
In this milieu, the local audiovisual network, Xarxa Audiovisual Local cannot close its eyes to the debate generated by this audiovisual world, whether regarding its content, its distribution or its marketing needs. It is this reason that gave birth to the idea of organizing NEXT, several months ago.
NEXT was born as a challenge and intends to continue to live as such. The challenge of being a point of convergence and exchange among the world's top professionals to reflect on what the near future holds for us in the audiovisual arena. NEXT is a conference where the representatives of the companies, institutions and mass media that hold the keys to the future of the audiovisual world will come together to tell us just what those keys are. What the trends are. What lines of reasoning will have us on the move in the upcoming years. With new information that will enable us to deepen our knowledge and enhance our approach.
NEXT is the upcoming. Hence its name. And its participants (speakers and audience) are people who want to know what this world has in store for us. NEXT aims to be a benchmark. It aspires to be a source of light in an atmosphere clouded with uncertainty. NEXT. The three-screen challenge, under debate.