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Content

When we speak of content for the triple screen (television + mobile + Internet), what repeatedly comes to mind is the need to create new formats that can be adapted to each of the different screen types. At the same time we are seeing the emergence of new content types created by the users themselves, which are known as "user-generated content". In light of this reality, the questions posed by the NEXT #1 conference are centred on analysing how content is adapted to new consumer demands at a time characterised by multi-platform distribution:

In this milieu, there are three phenomena that we need to analyse:

1. Direct user participation in the production of all sorts of content. In this sense, we are referring to content created using digital video, blogging, podcasting, wikis, and mobile phone digital photography. This transformation is making its way to television, and new TV modes and channels are beginning to appear, in which viewer-created productions take centre stage.



2. The advent of third-generation mobile telephones. This has led to the creation of new opportunities for the consumption of content at different times of the day, wherever we may be. In other words, the concept of the space and time for audiovisual content is changing.



3. The future of audiovisual content comes to the fore, as multiplication does not necessarily bring about a corresponding increase in content consumption. In other words, we will need to determine what content will be capable of catching the attention of both viewers and advertisers